Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.
eMarketer projects that US retail sales will increase 5.0% in the core holiday season of November and December in 2014.
52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.
Some shoppers (29%) will start holiday shopping before Halloween.