9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
Facebook accounted for 81% of content shared to social networks.
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Some 84% of global online consumers aged 16 and older report sharing content online.
Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.
Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.