Online Shoppers’ Preferred Method For Researching & Buying Products, June 2014 [CHART]

Chart - Online Shoppers

Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.

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Millionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]

Chart - Millionaires Preferred Purchasing Methods By Generation

52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.

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Use Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]

Table - Use Of Mobile Tools For CPG Shopping

Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.

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Sources Consumers Use For Local Shopping, April 2014 [TABLE]

Sources Consumers Use For Local Shopping, April 2014 [TABLE]

The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.

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