Americans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]

Chart - Americans’ Attitudes Toward Mobile Payments By Generation

Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.

Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

Chart - Importance Of Diversity In Advertising By Industry

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

Chart - Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

Consumers’ Top Benefits Of Newspaper Inserts, May 2014 [CHART]

Chart - Consumers

39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.

US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

Chart - US Omni-Channel Shopping Activity By Category

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

The Biggest Holiday Shopping Days [INFOGRAPHIC]

Infographic - The Biggest Holiday Shopping Days

Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.