Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Some 84% of global online consumers aged 16 and older report sharing content online.
Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.
Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money.
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.