Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.
Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money.
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.