Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.
Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.
49% of more than 28,000 consumers in 56 countries around the world surveyed in Q1 2012 said they had bought a grocery product online in the previous month.
via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase beforehand provides insight into a different type of […]
via emarketer.com According to Deloitte’s 2011 Annual Pantry Survey, 90% of consumers knew what they were buying ahead of time and 83% knew which brands they wanted to consider purchasing. In terms of pre-shopping behavior, a February 2012 report by SymphonyIRI found that 70% of consumers made shopping lists, and circulars and coupons had the […]