The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected.
This infographic from VoucherCloud illustrates how various factors influence the eCommerce checkout process.
This infographic by Judo illustrates the growth of mCommerce.
Fully two-thirds of infrequent shoppers (those who shop online less than once a month) did not expect to get any type of reminder email.
Roughly 7 in 10 smart phone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce.
26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million US SMB websites.
The percentage of Internet Retailer 1000 companies sending cart abandonment emails grew by 30% in 2012, and it appears that these companies also sent their messages more rapidly post-abandonment.
The proportion of Internet Retailer 1000 companies that sent shopping cart recovery emails grew by 30% year-over-year in 2012.
US online buyers told surveyor MarketLive in September that accessible information and customer service was very important when buying gifts online.
via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process […]