Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores.
The only activity of those identified for which smartphones are the primary device is social media use.
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.