The only activity of those identified for which smartphones are the primary device is social media use.
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
Facebook accounted for 81% of content shared to social networks.
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Some 84% of global online consumers aged 16 and older report sharing content online.