e-Strategy Trends’ continually updated collection of shopping trends and statistics for marketing, public relations, advertising and strategic communications professionals.
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.Read More
The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.Read More
Digital transformation has had a significant effect on nearly all companies over the past couple of years. For some marketers, it has forced them to rethink how systems, tools and team members must work together to successfully meet larger business objectives.Read More
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.Read More
US retailers are prioritizing Google Shopping ads over text ads, according to the 2018 Google Shopping Benchmarks Report from Sidecar. Based on an analysis of more than 300 US retailers’ activity in 2017, the report notes that ad spending across Google’s search network grew by 20%, with much greater increases for Google Shopping ads (34%) than for text ads (2%).Read More
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.Read More