Shopping

e-Strategy Trends’ continually updated collection of shopping trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Social Channels That Have A Significant Influence On Shopping [TABLE]

Table: Social Channels That Influence Shopping

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.

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Preferred Shopping Method Among Online Buyers [CHART]

Chart: Preferred Shopping Method Among Online Buyers

The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.

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Cross-Device Shopping Journey Changes [CHART]

Chart: Cross-Device Shopping Journey Changes

US retailers are prioritizing Google Shopping ads over text ads, according to the 2018 Google Shopping Benchmarks Report from Sidecar. Based on an analysis of more than 300 US retailers’ activity in 2017, the report notes that ad spending across Google’s search network grew by 20%, with much greater increases for Google Shopping ads (34%) than for text ads (2%).

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Interest In Virtual Shopping [CHART]

Chart: Interest In Virtual Shopping

Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.

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