As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.
As trust and familiarity with sharing economy services continues to grow, so too will the number of users.
Millennials participate in many aspects of the sharing economy at a greater level than older respondents.
This year, 27.0 million US adults will use the sharing economy at least once.
The sharing economy appears to have significant traction among US internet users; this year a majority of internet users have at least given it a try.
44% of US adult internet users were familiar with the sharing economy, and nearly one-fifth of respondents had actually used such a service.