Segmentation

Leveraging Customer Data [CHART]

via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…

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Sources & Types Of Customer Data [CHART]

via emarketer.com May findings from CMO Council were more optimistic: 51% of marketers worldwide said they leveraged data moderately well, with 7% reporting that they did so extremely well. The majority of marketers worldwide (65%) used customer profile data to enhance their marketing programs. Social media data and marketing campaign response and engagement data were…

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Management’s Most Appealing Digital Marketing Functions [CHART]

via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO Council study released in May 2012. And it turns…

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