85% of marketers are using list segmentation and targeting for their email campaigns.
Asked to name their top 3 operational challenges, 59% of retailers pointed to coordination with other channels to create a seamless brand experience.
With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
37% of email marketers are focusing on greater use of analytics in order to optimize their email communications.
Monetate created this infographic to illustrate how to increase email marketing conversions.
B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.
Leveraging Customer Data [CHART]Rate this post via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to […]
Sources & Types Of Customer Data [CHART]Rate this post via emarketer.com May findings from CMO Council were more optimistic: 51% of marketers worldwide said they leveraged data moderately well, with 7% reporting that they did so extremely well. The majority of marketers worldwide (65%) used customer profile data to enhance their marketing programs. Social media […]
Management’s Most Appealing Digital Marketing Functions [CHART]Rate this post via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO […]