B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
This infographic from Experian illustrates some winning email marketing benchmarks.
Respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities).
84% of retailers worldwide said that creating a consistent customer experience across channels was very important.
While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.
A recent study from Women’s Wear Daily (WWD) argues that many retailers are unaware of key points about Millennials, such as their spending power and purchase decision influence.
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.
An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.
More than three out of five B2B marketers sought to increase leads from the landing page.