e-Strategy Marketing Trends

Marketing Trends & Statistics

  • Home
  • Content Marketing
  • Social Media
  • Email Marketing
  • Search Engine Marketing
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • e-Strategy Blog
  • eStrategy TV
  • Feed
  • About
Home » Segmentation

How Email Marketers Segment Their Customers, December 2014 [CHART]

Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

May 19, 2015 By David Erickson
Filed Under: Consumer Behavior, Demographics, eCommerce, Email Marketing, Email Metrics, Online Behavior Tagged With: Chart, Segmentation, Statistics

Most Valuable Marketing Automation Features, February 2015 [CHART]

Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

February 16, 2015 By David Erickson
Filed Under: Analytics, Consumer Behavior, Email Marketing, Online Behavior, Web Development, Website Marketing Tagged With: Chart, Lead Nurturing, Lead Scoring, Marketing Automation, Segmentation, Statistics

Priorities For Improving Email Marketing ROI In 2015 [CHART]

Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

January 10, 2015 By David Erickson
Filed Under: Analytics, Content Marketing, Email Analytics, Email Marketing, Online Behavior Tagged With: Chart, Real-Time Marketing, ROI, Segmentation, Statistics

Importance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]

84% said it was very important for their marketing data to be high-quality and complete.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

December 28, 2014 By David Erickson
Filed Under: Analytics Tagged With: Chart, Data Quality, Segmentation, Statistics

How Data Analytics Can Help SMBs, October 2014 [CHART]

Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

December 28, 2014 By David Erickson
Filed Under: Analytics, Online Behavior Tagged With: Chart, Customer Acquisition, Customer Experience, Customer Retention, Segmentation, SMBs, Statistics

Top Priorities For Improving Email ROI In 2015 [CHART]

The top priority going into 2015 is the greater use of analytics in order to optimize communications.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

December 12, 2014 By David Erickson
Filed Under: Analytics, Consumer Behavior, Email Analytics, Email Marketing, Online Behavior Tagged With: Chart, ROI, Segmentation, Statistics

Publishers’ Email Marketing Challenges, September 2014 [CHART]

List growth was the most common hurdle, cited by the majority of respondents.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

December 5, 2014 By David Erickson
Filed Under: Analytics, Content Marketing, Email Analytics, Email Marketing, Mobile Marketing Tagged With: Chart, Copywriting, Design, Email Deliverability, Email Design, Email List Building, Email Retargeting, Email Segmentation, Marketing Automation, Mobile Email, Personalization, Segmentation, Statistics

9 Blog Marketing Tactics [INFOGRAPHIC]

This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

December 1, 2014 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, Email Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Sharing, Visual Communications Tagged With: Adam Connell, Ana Hoffman, Ann Smarty, Bill Gassett, Bill Sebald, Blog Marketing, Blogging, Blogging Tactics, Brian Dean, Carol Amato, Carol Lynn Rivera, Cendrine Marrouat, Chris Brogan, Cynthia Sanchez, Dan Norris, David Leonhardt, Dayparting, Elisa Gabbert, Eric Siu, Facebook, Gregory Ciotti, Ian Cleary, Infographic, James Chartrand, James Clear, James Schramko, Jason Acidre, Jayson Demers, Jimmie Lanley, John Lee Dumas, Joost de Valk, Keyword Research, Larry Kim, Lead Generation, Lindsay Ostrom, Mark Traphagen, Marketing Personas, Megan Dougherty, Melonie Dodaro, Mike Allton, Mitt Ray, Neil Patel, Peg Fitzpatrick, Peter Sandeen, Photo Sharing, Pinterest, Rae Hoffman, Richard Marriot, Ryan Deiss, Segmentation, Sophie Lizard, Statistics, Steve Webb, Tom Ewer, Venchito Tampon, Zac Johnson

Value & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

November 23, 2014 By David Erickson
Filed Under: Content Marketing, eCommerce, Email Marketing, Online Behavior, Search Engine Optimization, Usability, Web Development Tagged With: A/B Testing, Abandonment Emails, Behavioral Targeting, Benchmarking, Cart Abandonment, Chart, Conversion Optimization, Customer Feedback, Customer Journey, Customer Journey Analysis, Multivariate Testing, Online Surveys, Personalization, Segmentation, Statistics, Triggered Email

10 Marketing Trends For 2015 [INFOGRAPHIC]

This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 16, 2014 By David Erickson
Filed Under: Advertising, Analytics, Blog Marketing, Consumer Behavior, Content Marketing, Email Marketing, Internet Advertising, Mobile Behavior, Mobile Marketing, Online Advertising, Online Behavior, Search Engine Marketing, Search Engine Optimization, Video Marketing Tagged With: Big Data, Blogging, Infographic, Marketing Automation, mCommerce, Personalization, Re-Targeting, Salesforce, Segmentation, Statistics, YouTube

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 7
  • Next Page »
Follow  Join  Follow  Subscribe  RSS  Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Free Weekly Newsletter

Join thousands of your marketing peers who follow e-Strategy by subscribing to the free bi-monthly content marketing newsletter:
  • This field is for validation purposes and should be left unchanged.

Categories

Tags

Apple Automotive Marketing Blogging Brand Marketing Chart Computers Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hispanics Hospitality Marketing Infographic Instagram Latinos LinkedIn mCommerce Men Metrics Mobile Apps Mobile Social Mobile Video Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Statistics Table Tablets Television Travel Marketing Twitter United Kingdom United States Women YouTube

Popular Posts

  • Effects Of Social Customer Service, October 2012 [CHART]
  • eCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]
  • Email Drives Virtual Event Registration [CHART]
  • Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • Consumers Attitudes Toward Social Logins, February 2013 [CHART]
  • B2C vs B2B Content Marketing, October 2013 [TABLE]
  • SMBs’ Use Of Online Marketing Channels, November 2013 [CHART]
  • Content Sharing Growth By Channel, 2013 [CHART]
  • Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
  • B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

RSS e-Strategy Blog

  • Personas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
  • eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr
  • Michael Sams’ Reality Show & The Weather Channel’s Twitter Storm [VIDEO]
  • Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
  • NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]
February 2019
S M T W T F S
« Jan    
 12
3456789
10111213141516
17181920212223
2425262728  

Copyright © 2019 David Erickson