Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
84% said it was very important for their marketing data to be high-quality and complete.
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
The top priority going into 2015 is the greater use of analytics in order to optimize communications.
List growth was the most common hurdle, cited by the majority of respondents.
This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.