Segmentation
How Email Marketers Segment Their Customers, December 2014 [CHART]
Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
Read MoreMost Valuable Marketing Automation Features, February 2015 [CHART]
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
Read MorePriorities For Improving Email Marketing ROI In 2015 [CHART]
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
Read MoreImportance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]
84% said it was very important for their marketing data to be high-quality and complete.
Read MoreHow Data Analytics Can Help SMBs, October 2014 [CHART]
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
Read MoreTop Priorities For Improving Email ROI In 2015 [CHART]
The top priority going into 2015 is the greater use of analytics in order to optimize communications.
Read MorePublishers’ Email Marketing Challenges, September 2014 [CHART]
List growth was the most common hurdle, cited by the majority of respondents.
Read More9 Blog Marketing Tactics [INFOGRAPHIC]
This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read More10 Marketing Trends For 2015 [INFOGRAPHIC]
This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.
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