There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology.
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
This infographic from 99firms illustrates 15 email marketing hacks you can use to optimize your campaigns.
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.