Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
B2B marketers want quality over quantity when it comes to lead generation.