Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
While 82% of mobile owners store contacts on their devices, 81% of them would probably or definitely not allow social apps to mine those contacts.
Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.
This infographic by Digital Flash illustrates the different social media behavior of the sexes.
Mobile security firm Lookout compiled data on mobile phishing attacks and created this infographic.
Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.
Privacy In The UK [CHART]Rate this post via marketingcharts.com Sharing personal data online may have become a norm, but UK consumers have become more reluctant to share personal data in the last 15 years, not less. According to an independent study conducted by Future Foundation and published by the UK-based Direct Marketing Association (DMA), the […]
Top Concerns About Location-Based Services [CHART]Rate this post via emarketer.com almost one-quarter of respondents said their greatest privacy concern was having their information used for marketing purposes. The same percentage of people named having strangers know too much about their activities as their top worry. Read the rest at eMarkerter.
In Facebook We Do Not Trust [CHART]Rate this post via emarketer.com Consumer unease with F-commerce may be linked to wider privacy concerns that Facebook users have with the service itself. The survey found that about six in 10 Facebook users in the US did not trust the company, or only trusted it a little, to […]
Security Concerns About fCommerce [CHART]Rate this post via emarketer.com Privacy and security concerns may be one reason sales on Facebook have not yet taken off. An Associated Press (AP) and CNBC poll of US consumers conducted in May 2012 found that 54% of respondents did not feel safe buying products or services through Facebook. Only […]