e-Strategy Trends’ continually updated collection of trends and statistics about online security for marketing, public relations, advertising and strategic communications professionals.
The top two ways consumers protect their privacy is by clearing or disabling browser cookies and by limiting the information they share on social media sites, according to a Harris Poll survey.Read More
In a March 2019 survey conducted by Morning Consult on behalf of ID Experts, an identity protection services firm, 39% of US internet users said they were “very concerned” about privacy and security on Facebook, and 29% said they were “somewhat concerned.” “Advertisers should pay attention to the types of data that people will be…Read More
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.Read More