Security

e-Strategy Trends’ continually updated collection of trends and statistics about online security for marketing, public relations, advertising and strategic communications professionals.

Consumer Concerns With Retargeting Ads [CHART]

Chart: Consumer Retargeting Concerns

Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.

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