e-Strategy Trends’ continually updated collection of trends and statistics about online security for marketing, public relations, advertising and strategic communications professionals.
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.Read More
Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items.Read More
Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.Read More