This infographic from Microsoft looks at social conversations people are having about pumpkin-flavored stuff.
The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.
Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.
Some shoppers (29%) will start holiday shopping before Halloween.
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Among US parent internet users with school-age children and/or college students, average back-to-school spending on electronic devices was $529.
Students and parents start to research their back-to-school needs long before stores notice an uptick in purchases.
The growth rate for back-to-school eCommerce is slightly higher than the 15.5% overall eCommerce increase forecast for the full year.
The NRF finds that the average celebrant will spend $163 on gifts for Mother’s Day (Sunday, May 11) this year.
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.