Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.
Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.
Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.
Starting the day after Christmas, Internet use in 2013 surged, probably because people were trying out devices they had just received.
Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.
Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.
76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.
eCommerce sales were up by 8.5% year-over-year, per IBM Digital Analytics, although average order values were down by 3.5%.
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.