Rate this post via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.
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Rate this post via marketingcharts.com Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a 5-point scale (with 5 being very valuable, and 1 being not at all valuable), the company found […]
Rate this post via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of that increased spend appear to be search and […]
Rate this post via marketingcharts.com 83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to [download page] a HubSpot report released in April 2012. This is closely followed by the proportion who currently offer brand marketing, email marketing, and web design services […]
Rate this post via marketingcharts.com Just 40% of marketers say that their social media marketing has benefited them by improving their sales, down 7% from last year, per an April 2012 report from the Social Media Examiner. Despite this, the results indicate that prolonged investment into the marketing channel pays dividends: the proportion of marketers […]
Rate this post via emarketer.com A January 2012 poll of worldwide tablet users conducted by Equation Research for technology performance company Compuware found that seven out of 10 respondents expected that websites would load at least as fast on tablets as they would on PCs. Read the rest at eMarketer.