Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
The visual web is many things to many people—and marketers.
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.
More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Positive online customer reviews appear to be having a bigger effect than in the past.
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.