Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

Chart - Primary B2B & B2C Revenue-Driving Channels

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.

Most Trusted Sources For News & Information, January 2015 [CHART]

Chart - Most Trusted Sources For News & Information

On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.

Top Mobile Website Access Methods, January 2015 [CHART]

Mobile app consumption relative to the mobile web may be overstated.