This infographic illustrates the complex practice that is keyword research and search engine optimization.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.