Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Chart - Top 10 Marketing Channels That Prompt Phone Calls

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

How Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]

Chart - How Frequently People Search For Local Businesses Via Mobile

Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.

Most Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]

Chart - Most Effective & Difficult Landing Page Optimization Tactics

it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.

Channels Used To Find Local Business Information [HEATMAP]

Heatmap - Channels Used To Find Local Business Information

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]

Chart - Why Marketers Use Real-Time Marketing Tactics

Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.