Inbound Marketing Priorities & Challenges, September 2014 [TABLE]

Table - Inbound Marketing Priorities & Challenges

A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.

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The Biggest Holiday Shopping Days [INFOGRAPHIC]

Infographic - The Biggest Holiday Shopping Days

Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.

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10 Marketing Trends For 2015 [INFOGRAPHIC]

Infographics - 10 Marketing Trends For 2015

This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.

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How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

Chart - How Newspaper Print Ads Influence Consumer Shopping Behavior

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

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Online Channels’ Influence Throughout Path To Purchase, Q1 2014 [CHART]

Chart - Online Channels

While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.

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