Most Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]

Chart - Most Effective & Difficult Landing Page Optimization Tactics

it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.

Channels Used To Find Local Business Information [HEATMAP]

Heatmap - Channels Used To Find Local Business Information

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]

Chart - Why Marketers Use Real-Time Marketing Tactics

Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.

How To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]

Infographic - How To Do Keyword Research For Existing Web Pages

This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.

Marketers’ Use Of Phone Data, April 2015 [CHART]

Chart - Marketers

Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.

How People Arrive At Websites, November 2014 [TABLE]

Table - How People Arrive At Websites

Typing a domain name into a browser’s address bar remains a common internet behavior.

Online Behavior Of Women [INFOGRAPHIC]

This infographic by Creatage illustrates the online behavior of women.