Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
The Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.