B2B Marketers’ Satisfaction With Data-Driven Tactics, August 2014 [CHART]

Chart - B2B Marketers

Slightly more than two-thirds of B2B marketers are using data to analyze customers.

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Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

Chart - Marketing Agencies’ Most Effective New Business Tools

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

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B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

Chart - B2B Marketers

Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.

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Marketers’ Most Popular Online Metrics, August 2014 [CHART]

Chart - Marketers

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Changing Marketing Media Mix, August 2014 [CHART]

Chart - Changing Marketing Media Mix

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Most Effective Inbound Marketing Tactics, August 2014 [CHART]

Chart - Most Effective Inbound Marketing Tactics

Respondents considered marketing content creation among their most effective inbound marketing tactics.

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Top Travel Search Categories For Google & YouTube, August 2014 [CHART]

Chart - Top Travel Search Categories For Google & YouTube

Video views of travel-related content on YouTube are growing rapidly, according to Google, with half of those views during 2012 and 2013 being for ads.

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