The majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Global paid search spend rose 17% year-over-year and 5% quarter-over-quarter in Q2, details Covario in a July 2012 report covering its clients, who are primarily high-tech and consumer electronics firms.
US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne.
Global Online Ad Spending By Type, 2010-2014 [CHART]Rate this post via marketingcharts.com Rapid growth in social media and online video advertising is driving increases in the global display advertising market, which is forecast to rise by 20% annually from 2011 through 2014, according to a June 2012 forecast from ZenithOptimedia. The forecast calls for display […]
2011 Online Ad Revenue by Format [CHART]Rate this post via marketingcharts.com Search remained the top advertising format by revenue share in 2011, a position it has held since 2006. Search accounted for 46.5% of revenues, up almost 4% from 44.7% in 2010. In dollar terms, search revenues reached $14.8 billion, representing an increase of close […]
Facebook vs. Google [INFOGRAPHIC]Rate this post via dailyinfographic.com