Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.