Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.