Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Google and Facebook accounted for about 63% of US digital ad revenues in
2017. With the duopoly taking in almost two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.
Research from Society for New Communications Research of The Conference Board (SNCR) reveals that US marketers hold publishers and media companies the most responsible for figuring out what to do about the impact of fake news on advertising.
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.