Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
The Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.