Top Audience Targeting Types For Branding, May 2015 [CHART]

Chart - Top Audience Targeting Types For Branding

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

Marketers’ Use Of Phone Data, April 2015 [CHART]

Chart - Marketers

Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Table - Planned Increased Spending On Marketing Technologies In 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.