Personalization’s Effect On Channel Conversion Rates, November 2014 [CHART]

Chart - Personalization

32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.

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Expected Retargeting Budget Changes, August 2014 [CHART]

Chart - Expected Retargeting Budget Changes

Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.

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Most Effective Sources Of Data For Marketing, November 2014 [CHART]

Chart - Most Effective Sources Of Data For Marketing

The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).

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Influential Ad Channels Over Parents’ In-Store CPG Decisions, September 2014 [CHART]

Chart - Influential Ad Channels Over Parents

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

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Data Marketing & Ad Spending By Channel, November 2014 [CHART]

Chart - Data Marketing & Ad Spending By Channel

Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.

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Types Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]

Table - Types Of Ads Consumers Believe Will Disappear In 10 Years

29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.

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