Local SEOs’ Most In-Demand Services, September 2014 [CHART]

For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.

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Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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Online Channels’ Influence Throughout Path To Purchase, Q1 2014 [CHART]

Chart - Online Channels

While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.

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Leading Website Traffic Referral Sources, June-July 2014 [CHART]

Chart - Leading Website Traffic Referral Sources

Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.

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Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

Chart - Marketing Agencies’ Most Effective New Business Tools

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

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Us Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Table - Us Online Ad Revenue Share By Company

Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.

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Changing Marketing Media Mix, August 2014 [CHART]

Chart - Changing Marketing Media Mix

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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