2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Chart - B2B Cost-Per-Lead By Channel

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Chart - Most Effective Channels To Promote B2B Events

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

Chart - Online Ad Revenue Share By Format

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

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Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]

Chart - Budgets From Which Mobile Ad Spending Is Drawn

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

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Most Helpful Content For B2B Executives, October 2014 [CHART]

Chart - Most Helpful Content For B2B Executives

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

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Small Businesses’ Preferred Holiday Marketing Channels, September 2014 [CHART]

Chart - Small Businesses

Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.

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US Paid Search CTR By Ad Position & Device, Q2 2014 [TABLE]

Table - US Paid Search CTR By Ad Position & Device

CTRs were better for first-position paid search ads run in the US on smartphones, tablets and desktops, with respective rates of 4.9%, 4.3% and 3.2%.

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