Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.