Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

Chart - Primary B2B & B2C Revenue-Driving Channels

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.

Best SMB Customer Acquisition Channels, January 2015 [CHART]

Chart - Best SMB Customer Acquisition Channels

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.