Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.
US internet users are conducting more and more searches that start and finish on different devices.
Google accounted for a whopping 93% of online and mobile web organic search traffic worldwide, leaving Bing and Yahoo to account for a mere 6% combined.
Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.
The death in August of Robin Williams made the actor the top trending search term of 2014 both in the US and globally.
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Mobile devices accounted for 38% of North American organic search visits during the third quarter of this year, up from 27% during the year-earlier period.
There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.