Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.
Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.
Rate this post via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness appears to be driven […]
Rate this post via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). […]
Rate this post via mediapost.com Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned […]