Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
Women fell behind in all mobile purchase categories, except for health and beauty items.
June 2012 marked the highest scan month ever, according to ScanLife, with 5.3 million scans.
In Q2 2011, ScanLife app users scanned QR codes at the rate of 24 scans per minute; by Q2 2012, that rate had increased to 120 scans per minute.
2D barcodes now make up 76% of all codes processed by ScanLife, which correlates to the abundance of QR Codes in today’s marketing landscape.
Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform.
The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.