64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.
June 2012 marked the highest scan month ever, according to ScanLife, with 5.3 million scans.
In Q2 2011, ScanLife app users scanned QR codes at the rate of 24 scans per minute; by Q2 2012, that rate had increased to 120 scans per minute.
2D barcodes now make up 76% of all codes processed by ScanLife, which correlates to the abundance of QR Codes in today’s marketing landscape.
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.