27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
The largest pay-TV providers – representing about 95% of the market – shed roughly 150,000 subscribers in Q3,
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
Satisfaction with providers has dropped to a multi-year low.
While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.
The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.
Some 18.1% of US households with Netflix or Hulu accounts were cord-cutters last year, a rate almost three times the 6.5% national average.
While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet subscribers.
Video subscription trends for cable, satellite, telephone and multi-channel video.
Satellite TV providers’ customer service agents get cursed at the most by angry clients, according to a study by Marchex.