Smart phone penetration reached 78% of American mobile subscribers aged 13 and older in February.
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen’s estimate.
Smart phone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May.
Washington, DC enjoys the largest concentration of wealthy Millennials.
The number of TV homes overall increased by roughly 1.6 million (or about 1.4%), to 115.8 million.
Each of the top 15 designated market areas by Hispanic population has seen at least 25% growth since 2000.
This infographic by Nowsourcing illustrates the effectiveness of infographics as a marketing tool.
For the second year running, Houston heads the list of US cities with the most adept mobile shoppers.