Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.
Samsung accounted for 29% of worldwide cell phone shipments in 2012—up five percentage points from last year.
98% of web traffic on tablets came via an iPad.
This infographic by Unruly lists the brands with the most social videos of 2012.
The worldwide tablet market grew nearly 7% over the second quarter of 2012. Android sales skyrocketed, while Apple lost share.
About 6 in 10 online consumers would rather receive a tablet than a computer as a gift this holiday season.
With 58% of college students owning an iPhone, only a minority share was left over for all Android phones, let alone BlackBerry.
via emarketer.com The study examined the CTRs earned by eight mobile devices, the largest being the Samsung Galaxy Tab (10.1 inches), and the smallest being the Sony Xperia Mini (2.5 inches). The Kindle Fire, with a middle-of-the-pack, 7-inch screen, had the highest CTR—1.02%. The iPad, with a screen size of 9.7 inches, had a CTR […]
via marketingcharts.com Rather than build one-size-fits-all creative, mobile advertisers should take advantage of the unique features presented by different device screen sizes, suggests Jumptap in its June 2012 MobileSTAT report. Analyzing click-through rates (CTRs) across a variety of mobile devices, the report reveals that although tablets generally perform better than smartphones, screen size is not […]