Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.
Apple devices may have dominated in ad impression share across the globe in Q3, but some Samsung mobile devices appeared to see greater engagement than the iPhone.
Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Apple may be the top smartphone manufacturer in the US, but it’s far behind Samsung when it comes to sharing of its video ads.
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
Android tablets were in use by 59% of tablet-owning households in 2013, the same percentage that reported owning Apple’s iPad or iPad mini.
Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1.
A new study from Brand Keys measures customers’ emotional engagement with 375 brands across 54 categories, finding that Amazon is among the closest to an ideal score of any brand in its respective category.
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.