Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Amazon enjoys the best public perception for the second consecutive year.
After being named the brand of the year in 2013, Google was in the thick of things again in 2014.
Apple accounted for 51.3% of device activations between December 19 and 25, 2014.
Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.
The majority of US mobile website traffic on smartphones in June 2014 came from Apple devices, with a 54% share.