Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
B2B sales content has the ability to affect the bottom line, but recent research suggests its performance isn’t up to par.
Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.
Department stores are having to adjust their business strategies for the digital age.
74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were ‘highly effective’ social media users or ‘better than most.’
eMarketer forecasts that US retail sales in the months of November and December 2015 will increase 5.7% year over year, reaching $885.70 billion.
Business buyers report receiving an average of 64 approaches from salespeople every week.
About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.