Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
Laptop computers were the most common device used to stream videos.
The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.
While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.
The majority of Netflix streamers reported watching the service on their PC.
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.
Cable subscribers spent 59.5 hours in August watching TV shows and movies on a variety of devices, vs. only about half as much time for non-subscribers.
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.