![Challenges To Content Marketing Success [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/challenges-to-content-marketing-success-150x150.gif)
Many publishers believe they must create native content to better encourage engagement and distribution on these platforms.
B2B AdWords ROI For 6 Industries [CHART]
![B2B AdWords ROI For 6 Industries [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/B2B-AdWords-ROI-by-Industry-150x150.png)
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Content Marketing Efficacy & ROI [CHART]
![Content Marketing Efficacy & ROI [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/Rundown-Content-Marketing-Efficacy-ROI-Mar2016-150x150.png)
Almost 8 in 10 content marketers agree or strongly agree that their team ‘makes awesome content that our audience loves.’
Social Networks That Deliver The Best ROI [CHART]
![Social Networks That Deliver The Best ROI [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/209388-150x150.gif)
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Data-Driven Marketing Objectives & Obstacles [CHART]
![Data-Driven Marketing Objectives & Obstacles [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/02/Ascend2-Data-Driven-Marketing-Objectives-Obstacles-Nov2015-150x150.png)
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
Top Skills For Responding To Marketing Landscape Disruptions, August 2015 [CHART]
![Top Skills For Responding To Marketing Landscape Disruptions, August 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/01/198756-150x150.gif)
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
B2C vs B2B Top Marketing Challenges, October 2015 [CHART]
![B2C vs B2B Top Marketing Challenges, October 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/12/HubSpot-Top-Marketing-Challenges-B2B-v-B2C-Oct2015-150x150.png)
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Top Challenges With Social Media Marketing By Company Size, March 2015 [TABLE]
![Top Challenges With Social Media Marketing By Company Size, March 2015 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/10/190714-150x150.gif)
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
Marketers’ Top Pain Points, June 2015 [CHART]
![Marketers’ Top Pain Points, June 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/09/EconsultancySmartFocus-Marketing-Pain-Points-and-Impact-Jun2015-150x150.png)
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
![Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/07/PulsepointDigiday-Top-Barriers-Content-Marketing-Native-May2015-150x150.png)
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
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