Many publishers believe they must create native content to better encourage engagement and distribution on these platforms.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Almost 8 in 10 content marketers agree or strongly agree that their team ‘makes awesome content that our audience loves.’
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.