Retention

Direct & Digital Marketing Spending For Acquisition vs. Retention, Q1 2010-Q1 2012 [CHART]

via emarketer.com Across all formats, marketers’ average reported investment on each channel surveyed was somewhat more conservative than in the previous year. Yet marketers nonetheless appeared to be ramping up their customer acquisition efforts—an objective that typically requires greater spend investment than customer retention-related actions. Read the rest at eMarketer. Rate this post

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