A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory.
Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Revenue generation remains the primary goal of search retargeting campaigns for the majority of advertisers and brands.
The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Monetate created this infographic to illustrate how to increase email marketing conversions.