In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Social media retargeting is the hottest topic in retargeting.
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.
Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.
Fully 88% of US marketers used retargeting.
Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
On average, only 45% of digital marketers integrate any two channels.
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.