Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Top B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Most Effective and Difficult Personalization Tactics [CHART]
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Online Tactics That Drive Customer Acquisition vs Retention [TABLE]
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
B2B Demand Generation Marketing Tactics [CHART]
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Top Audience Targeting Types For Branding, May 2015 [CHART]
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
How Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
Customer Experience Optimization, March 2015 [CHART]
Customer experience has been tabbed marketers’ most exciting opportunity this year.
Planned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Marketers’ Retargeting Challenges, August 2014 [CHART]
Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.
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