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You are here: Home / Archives for Retargeting

Effective Email List Growth Tactics [CHART]

Effective Email List Growth Tactics [CHART]

Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.

May 19, 2017 By David Erickson
Filed Under: Advertising, Consumer Behavior, Content Marketing, Email Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Chart, Co-Marketing, Contests, Email List Building, Email Marketing Tactics, Retargeting, Search Engine Advertising, Search Engine Optimization, Social Logins, Statistics

Top B2B Marketing Channels [CHART]

Top B2B Marketing Channels [CHART]

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

March 30, 2017 By David Erickson
Filed Under: Advertising, B2B Marketing, Consumer Behavior, Content Marketing, Email Marketing, Event Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Banner Advertising, Chart, Conference Marketing, Display Advertising, Internet Advertising, Online Advertising, Partner Marketing, Print Advertising, Public Relations, Radio Advertising, Retargeting, Search Engine Advertising, Search Engine Optimization, Statistics, Telemarketing, Television Advertising, Trade Show Marketing, Video Advertising, Word Of Mouth

Most Effective and Difficult Personalization Tactics [CHART]

Most Effective and Difficult Personalization Tactics [CHART]

The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.

December 12, 2016 By David Erickson
Filed Under: Advertising, Consumer Behavior, Content Marketing, Email Marketing, Online Behavior, Web Development Tagged With: Chart, Landing Page Optimization, Landing Pages, Personalization, Retargeting, Segmentation, Statistics, Triggered Emails

Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

October 14, 2016 By David Erickson
Filed Under: Advertising, Consumer Behavior, eCommerce, Email Marketing, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Affiliate Marketing, Comparison Search Engines, Customer Acquisition, Customer Retention, Referral Marketing, Retargeting, Search Engine Advertising, Statistics, Table

B2B Demand Generation Marketing Tactics [CHART]

B2B Demand Generation Marketing Tactics [CHART]

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.

February 5, 2016 By David Erickson
Filed Under: Advertising, B2B Marketing, Content Marketing, Email Marketing, Event Marketing, Online Behavior, Search Engine Marketing, Video Marketing Tagged With: Broadcast Advertising, Chart, Conferences, Display Advertising, Earned Media, Partner Marketing, Print Advertising, Public Relations, Radio Advertising, Retargeting, Search Engine Advertising, Search Engine Optimization, Social Media Advertising, Statistics, Telemarketing, Telesales, Television Advertising, Trade Shows, Video Advertising

Top Audience Targeting Types For Branding, May 2015 [CHART]

Top Audience Targeting Types For Branding, May 2015 [CHART]

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

July 6, 2015 By David Erickson
Filed Under: Advertising, Consumer Behavior, Demographics, eCommerce, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Brand Marketing, Branding, Chart, Personalization, Psychographics, Retargeting, Search Engine Advertising, Social Media Advertising, Statistics

How Mobile Millennials Discover Brands Online, September 2014 [CHART]

How Mobile Millennials Discover Brands Online, September 2014 [CHART]

On social, Millennials learn about products through peer activity.

April 21, 2015 By David Erickson
Filed Under: Advertising, Blog Marketing, Consumer Behavior, Generations, Millennials, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Blogging, Brand Marketing, Chart, Coupons, Daily Deals, Mobile Apps, Mobile Behavior, Mobile Coupons, Online Reviews, Retargeting, Statistics

Customer Experience Optimization, March 2015 [CHART]

Customer Experience Optimization, March 2015 [CHART]

Customer experience has been tabbed marketers’ most exciting opportunity this year.

April 16, 2015 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Search Engine Marketing, Web Development Tagged With: A/B Testing, Call Centers, Chart, Customer Experience, Mobile Behavior, Mobile Websites, Personalization, Privacy, Retargeting, Search Engine Optimization, Statistics, Voice Of Consumer

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

March 9, 2015 By David Erickson
Filed Under: Analytics, Content Marketing, eCommerce, Email Marketing, Marketing Budgets, Multichannel Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: A/B Testing, Affiliate Marketing, Content Management, Conversion Optimization, CRM, Customer Relationship Management, Data Management, Lead Generation, Marketing Attribution, Marketing Automation, Multivariate Testing, Personalization, Reputation Management, Retargeting, Search Engine Advertising, Social Listening, Statistics, Table, Video Advertising

Marketers’ Retargeting Challenges, August 2014 [CHART]

Marketers’ Retargeting Challenges, August 2014 [CHART]

Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.

January 3, 2015 By David Erickson
Filed Under: Advertising, Analytics, Marketing Budgets Tagged With: Attribution Models, Chart, Retargeting, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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