e-Strategy Marketing Trends

Marketing Trends & Statistics

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Effective Email List Growth Tactics [CHART]

Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.

Top B2B Marketing Channels [CHART]

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

Most Effective and Difficult Personalization Tactics [CHART]

The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.

Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

B2B Demand Generation Marketing Tactics [CHART]

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.

Top Audience Targeting Types For Branding, May 2015 [CHART]

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.