The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
On social, Millennials learn about products through peer activity.
Customer experience has been tabbed marketers’ most exciting opportunity this year.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Social media retargeting is the hottest topic in retargeting.