Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
North Americans appear to be more immune to professional recommendations than other shoppers around the world.
45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.
Digital coupon users – particularly heavy users – shop more often than the average shopper, and spend more heavily when they do.