When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.