CPG Brand Decision Influencers, Q1 2014 [CHART]

Chart - CPG Brand Decision Influencers

Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

CPG Brand Selection Influences, 2014 [CHART]

CPG Brand Selection Influences, 2014 [CHART]

The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Shopping Research By Region, July 2013 [CHART]

Shopping Research By Region, July 2013 [CHART]

North Americans appear to be more immune to professional recommendations than other shoppers around the world.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS