Retail Marketing

e-Strategy Trends’ continually updated collection of retail marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Word-Of-Mouth Drives Consumer Sales [CHART]

Chart: Word-Of-Mouth Drives Consumer Sales

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.

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Percentage Of Brands On Snapchat By Industry [TABLE]

Table: Percentage Of Brands On Snapchat By Industry

Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.

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Industry Reputations [CHART]

Chart: Industry Reputations

It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.

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Email Marketing By Industry [CHART]

Chart: Email Marketing By Industry

Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.

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