e-Strategy Trends’ continually updated collection of retail marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
It’s true, merchants can no longer rely on traditional anchors—usually department stores—to attract crowds. According to Coresight Research, the number of full-line department stores will shrink to 4,750 by 2023, down 19.5% from 2017.Read More
Despite the hype, it’s not yet clear if or when virtual reality (VR) technology will reach mass-market status. However, specialized applications are showing promise in a variety of industries.Read More
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.Read More
Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.Read More
The probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds.Read More