Millennials had higher incidences of being inspired by Instagram to make a purchase, though buying spurred by Snapchat was more evenly distributed by age.
Americans spent 22.6 billion minutes on Amazon during December 2017, more than the combined total spent on the rest of the top 10 e-commerce retailers (16.6 billion).
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.
This infographic by FieldBoom illustrateds twenty aspects of customer loyalty and why it is important to your business.
The probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds.
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.
Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items.