Marketers are in the process of implementing personalization strategies at their organizations.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
YouTube is the most popular channel among all generations for product review videos.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
How online shoppers use dfferent forms of search during the purchase process.