e-Strategy Trends’ continually updated collection of retail marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’Read More
More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.Read More
According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.Read More
Digital transformation has had a significant effect on nearly all companies over the past couple of years. For some marketers, it has forced them to rethink how systems, tools and team members must work together to successfully meet larger business objectives.Read More
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.Read More
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.Read More