![IKEA Customer Store Traffic [HEATMAP]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/ikea-customer-store-traffic-heatmap-150x150.jpg)
This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.
How Brand Marketers Measure Video Advertising Performance [CHART]
![How Brand Marketers Measure Video Advertising Performance [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/Measuing-Video-Ad-Performance-150x150.gif)
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Consumer Use Of Local Online Reviews [CHART]
![Consumer Use Of Local Online Reviews [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/Consumer-Use-Local-Online-Reviews-150x150.png)
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
How Generations Watch Online Videos [INFOGRAPHIC]
![How Generations Watch Online Videos [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/generations-watching-online-video-150x150.png)
YouTube is the most popular channel among all generations for product review videos.
Mobile Notification Benchmarks [CHART]
![Mobile Notification Benchmarks [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/02/Mobile-Notification-Benchmarks-150x150.png)
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Search Channels Used During Purchase Process [CHART]
![Search Channels Used During Purchase Process [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/Search-Channels-Used-During-Ecommerce-Journey-150x150.gif)
How online shoppers use dfferent forms of search during the purchase process.
Consumer Ratings Of Industries & Sectors [CHART]
![Consumer Ratings Of Industries & Sectors [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/Consumer-Ratings-Industries-Sectors-150x150.png)
The restaurant and computer industries enjoy the best net perception among US adults.
Email Reading, Glancing & Scanning By Industry [CHART]
![Email Reading, Glancing & Scanning By Industry [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Email-Reading-Glancing-Scanning-By-Industry-150x150.png)
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Trust In Various Institutions To Safeguard Personal Data [CHART]
![Trust In Various Institutions To Safeguard Personal Data [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Trust-Institutions-Safeguard-Personal-Data-150x150.png)
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Attitudes Toward Social Commerce [CHART]
![Attitudes Toward Social Commerce [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Attitudes-Toward-Social-Commerce-150x150.png)
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.