![How Generations Watch Online Videos [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/generations-watching-online-video-150x150.png)
YouTube is the most popular channel among all generations for product review videos.
Mobile Notification Benchmarks [CHART]
![Mobile Notification Benchmarks [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/02/Mobile-Notification-Benchmarks-150x150.png)
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Search Channels Used During Purchase Process [CHART]
![Search Channels Used During Purchase Process [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/Search-Channels-Used-During-Ecommerce-Journey-150x150.gif)
How online shoppers use dfferent forms of search during the purchase process.
Consumer Ratings Of Industries & Sectors [CHART]
![Consumer Ratings Of Industries & Sectors [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/Consumer-Ratings-Industries-Sectors-150x150.png)
The restaurant and computer industries enjoy the best net perception among US adults.
Email Reading, Glancing & Scanning By Industry [CHART]
![Email Reading, Glancing & Scanning By Industry [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Email-Reading-Glancing-Scanning-By-Industry-150x150.png)
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Trust In Various Institutions To Safeguard Personal Data [CHART]
![Trust In Various Institutions To Safeguard Personal Data [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Trust-Institutions-Safeguard-Personal-Data-150x150.png)
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Attitudes Toward Social Commerce [CHART]
![Attitudes Toward Social Commerce [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Attitudes-Toward-Social-Commerce-150x150.png)
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Top Factors For Mobile Shoppers [CHART]
![Top Factors For Mobile Shoppers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/Top-Factors-Mobile-Shoppers-150x150.png)
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Time Spent Online By Content Type Or Channel [CHART]
![Time Spent Online By Content Type Or Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/comScore-Digital-Time-by-Content-Category-Apr2016-150x150.png)
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Most Popular Mobile App Types [CHART]
![Most Popular Mobile App Types [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Deloitte-US-Consumers-Most-Frequently-Used-Mobile-App-Types-Apr2016-150x150.png)
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.