Retail Marketing

e-Strategy Trends’ continually updated collection of retail marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

At-Home Device Use For Purchases [CHART]

via marketingcharts.com inmobi-at-home-devices-purchasefunnel-may2012.jpgThe proportions of tablet and laptop owners using their devices at home at different stages in the purchase path are almost on par, according to a report released in May 2012 by InMobi and Mobext. Basing their findings on research conducted from January to April 2012 across 8,400 panelists in 5 markets (India,…

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Grocery Shoppers’ In-Store Purchase Decisions [CHART]

via marketingcharts.com Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International (POPAI). Breaking down purchases into 4 categories – Specifically Planned, Generally Planned, Substitutes, and Unplanned – the trade association calculated the in-store decision rate by…

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QR Code Scanning By Store Type [CHART]

via marketingcharts.com For US smartphone owners who report using their devices while shopping in-store (”smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in, says Nielsen in May 2012 survey results. For example, 57% have scanned a QR code for product details while in an…

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Restaurant Marketing Channels [CHART]

via marketingcharts.com The vast majority (94%) of restaurant operators who have placed ads on TV say that the ads are either very of somewhat effective in increasing overall revenue for their restaurant, finds the National Restaurant Association (NRA) in a May 2012 survey sponsored by LivingSocial. Among operators who had used each of the various…

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Top Internet Retails’ Social Adoption, By Service [CHART]

via marketingcharts.com The top 250 internet retailers have almost universally adopted Facebook and Twitter as marketing channels, while almost as many are on Pinterest as Google+, says Campalyst in a May 2012 infographic. Basing its analysis on Internet Retailer’s Top 500 Internet Retailers 2011 list, and collecting the data from April 14 to May 2,…

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In-Store Benefits Of Mobile Wallets [CHART]

via emarketer.com If those issues weren’t hard enough for proponents of mobile wallets to overcome, another problem remains: convincing consumers of the overall utility of the technology. About one-third of respondents said mobile wallets would be a more convenient way to pay, with 28% specifically citing coupons sent straight to the phone as an anticipated…

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58% Say Meh About Mobile Wallets [CHART]

via emarketer.com According to March 2012 panel-based research by marketing solutions agency Catapult, just one-quarter of US consumers were at least somewhat interested in using a mobile wallet for in-store purchases. In contrast, 58% were uninterested—including 41% who reported a complete lack of interest. Correspondingly, in January 2012, market research firm TNS found that 60%…

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Retail eCommerce Spending, Q1 2007-Q1 2012 [CHART]

via marketingcharts.com US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th consecutive quarter of positive year-over-year growth and 6th consecutive quarter of double-digit growth rates. The 17% year-over-year growth rate is also the largest…

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How People Spend Time Away From Home & Work [CHART]

via marketingcharts.com Time spent at retail locations such as a grocery store, other store, or mall, accounts for 13% of US adults’ time away from home and the workplace, finds the Outdoor Advertising Assocation of America in a May 2012 report. Using 1,000 smartphones diaries to capture behavioral data every 30 minutes over 10 days,…

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