The only activity of those identified for which smartphones are the primary device is social media use.
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
More than 7 in 10 US SMBs are buying some type of digital services today.
Face-to-face communications ranks as easily the most important customer experience channel today.
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.