Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
The majority of email subscribers tend to be inactive.
Marketers are in the process of implementing personalization strategies at their organizations.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.