Corporate Social Responsibility Reputation’s Effect On Purchase Decisions, August 2014 [CHART]

Chart - Corporate Social Responsibility Reputation

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.

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How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

Chart - How Moms Will Use Mobile For Back-To-School Shopping

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

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Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]

Chart - Most Recent Method Used To Redeem Mobile Coupons

More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.

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Enterprises’ Most Desired Online Capabilities, August 2014 [TABLE]

Table - Enterprises

Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.

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Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Table - Influence Of Word Of Mouth & Reviews On Female Empty-Nesters

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

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Marketers’ Most Popular Online Metrics, August 2014 [CHART]

Chart - Marketers

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Email Subscriber Activity By Industry, Q2 2014 [CHART]

Chart - Email Subscriber Activity By Industry

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

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Changing Marketing Media Mix, August 2014 [CHART]

Chart - Changing Marketing Media Mix

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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