Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
This infographic illustrates how Americans celebrate Independence Day, from eating to travel to entertainment.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.