How Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]

Chart - How Frequently People Search For Local Businesses Via Mobile

Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.

Millennials’ Top Shopping-Related Activities By Device [TABLE]

Table - Millennials

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.

App Notification Opt-in Benchmarks By Industry, 2014 [CHART]

Chart - App Notification Opt-in Benchmarks By Industry

Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.

Channels Used To Find Local Business Information [HEATMAP]

Heatmap - Channels Used To Find Local Business Information

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

Essential Data Sets For Marketing Success, December 2014 [CHART]

Chart - Essential Data Sets For Marketing Success

Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.