Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores.
Almost 9 in 10 consumers have contacted customer service at some point in the past year,.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).