Reputation Ratings Of Select Industries, 2014 vs 2015 [CHART]

Chart - Reputation Ratings Of Select Industries

Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.

Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

Chart - Amount Millennials Spend Via Social Commerce

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

Table - Why Millennials Follow Brands On Facebook, Twitter or Pinterest

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.

Attitudes Toward Retailer Ads & Emails, December 2014 [TABLE]

Table - Attitudes Toward Retailer Ads & Emails

Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.