According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
This infographic looks at recent projections from PwC and Accenture regarding AI’s economic impact, as well as the industries and countries that will be the most profoundly affected.
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
The majority of email subscribers tend to be inactive.
Marketers are in the process of implementing personalization strategies at their organizations.