Consumers’ Relationships With Brands, October 2014 [CHART]

Chart - Consumers

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

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Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Table - Where Affluent Americans Plan To Shop For The Holidays By Generation

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

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Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

Chart - Importance Of Diversity In Advertising By Industry

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

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Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Table - Changing Role Of Online Channels Within The Purchase Journey

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

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