US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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The Biggest Holiday Shopping Days [INFOGRAPHIC]

Infographic - The Biggest Holiday Shopping Days

Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.

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Marketers’ Perceptions Of Customers’ Attitudes Toward Customer-Centricity, September 2014 [CHART]

Chart - Marketers

The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction.

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How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

Chart - How Newspaper Print Ads Influence Consumer Shopping Behavior

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

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Devices Used To Buy Online By Product Category, June 2014 [TABLE]

Table - Devices Used To Buy Online By Product Category

57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.

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Consumers’ In-Store Smartphone Usage [INFOGRAPHIC]

Infographic - Consumers

84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.

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