Americans’ Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

Charts - Americans

Just 37% of Americans have a positive view of the advertising and public relations industry.

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Facebook Post Interaction Rates By Industry, 2013-2014 [CHART]

Chart - Facebook Post Interaction Rates By Industry

The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.

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US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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The Biggest Holiday Shopping Days [INFOGRAPHIC]

Infographic - The Biggest Holiday Shopping Days

Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.

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Marketers’ Perceptions Of Customers’ Attitudes Toward Customer-Centricity, September 2014 [CHART]

Chart - Marketers

The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction.

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How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

Chart - How Newspaper Print Ads Influence Consumer Shopping Behavior

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

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