This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
YouTube is the most popular channel among all generations for product review videos.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
How online shoppers use dfferent forms of search during the purchase process.
The restaurant and computer industries enjoy the best net perception among US adults.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.