A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.