This infographic from SERanking illustrates when, what, where, why and how of mobile search behavior.
Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’
More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.
According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.
Digital transformation has had a significant effect on nearly all companies over the past couple of years. For some marketers, it has forced them to rethink how systems, tools and team members must work together to successfully meet larger business objectives.
Emerging technologies like augmented reality (AR) offer new promise for retailers looking to elevate the shopping experience. But are people interested?
Worldwide, 46% of consumers don’t believe (or are unsure) that businesses sell their personal data, but 43% of businesses overall said they engage in this practice.
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Food is one of the most underpenetrated digital sales categories in the US: eMarketer expects only 2.8% of food and beverage sales will occur online this year.
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.