Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
The travel and hospitality industry leads spending on the Internet of Things technology.
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.