This infographic looks at recent projections from PwC and Accenture regarding AI’s economic impact, as well as the industries and countries that will be the most profoundly affected.
CPG Brand Decision Influencers, Q1 2014 [CHART]
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
CPG Coupon Distribution Trends, 2008-2013 [CHART]
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
CPG Brand Selection Influences, 2014 [CHART]
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Effectiveness Of Shopper Media, October 2013 [CHART]
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
Shopping Research By Region, July 2013 [CHART]
North Americans appear to be more immune to professional recommendations than other shoppers around the world.
Millennials’ Daily Time Spent Shopping Online By Gender, February 2013 [CHART]
45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.
eCommerce Spending, Q1 2007 – Q1 2013 [CHART]
US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion.
Shopping Habits Of CPG eCoupon Users, 2012 [CHART]
Digital coupon users – particularly heavy users – shop more often than the average shopper, and spend more heavily when they do.