Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
CPG Brand Decision Influencers, Q1 2014 [CHART]
CPG Coupon Distribution Trends, 2008-2013 [CHART]
![CPG Coupon Distribution Trends, 2008-2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/02/NCH-Marketing-CPG-Coupon-Distribution-Trends-2008-2013-Feb2014-150x150.png)
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
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CPG Brand Selection Influences, 2014 [CHART]
![CPG Brand Selection Influences, 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/01/IRI-CPG-Brand-Selection-Influencers-Jan2014-150x150.png)
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
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Effectiveness Of Shopper Media, October 2013 [CHART]
![Effectiveness Of Shopper Media, October 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/11/BazaarvoiceWakefield-Effectiveness-of-Shopper-Media-Oct2013-150x150.png)
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
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Shopping Research By Region, July 2013 [CHART]
![Shopping Research By Region, July 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/07/Nielsen-Shopping-Research-by-Region-July2013-150x150.png)
North Americans appear to be more immune to professional recommendations than other shoppers around the world.
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Millennials’ Daily Time Spent Shopping Online By Gender, February 2013 [CHART]
45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.
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eCommerce Spending, Q1 2007 – Q1 2013 [CHART]
![eCommerce Spending, Q1 2007 - Q1 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/05/comScore-retail-ecommerce-Q1-2007-Q1-2013-may2013-150x150.png)
US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion.
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Shopping Habits Of CPG eCoupon Users, 2012 [CHART]
![Shopping Habits Of CPG eCoupon Users, 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/05/Coupons.comGfK-CPG-Shopping-Habits-Coupon-Users-May2013-150x150.png)
Digital coupon users – particularly heavy users – shop more often than the average shopper, and spend more heavily when they do.