Fast food and QSR ads performed well with Millennials (18-33) last year.
The desktop remains the device where even consumers with mobile devices spend the majority of their time when researching auto.
Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate mobile into the buying process.
Some 84% of global online consumers aged 16 and older report sharing content online.
70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.
Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.
Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.
For now, most research time is still spent on PCs.
What US teens buy: Half of teen spending is concentrated in 3 categories.
Half of teen spending is concentrated in 3 categories.