Restaurant Marketing Trends & Statistics

Consumer Trust By Industry [TABLE]

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

Voice Assistant Use By Daypart [TABLE]

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

Industry Reputations [CHART]

It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.

Online Reviews & Ratings [INFOGRAPHIC]

This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.

Mobile Notification Benchmarks [CHART]

A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.