![Voice Assistant Use By Daypart [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/voice-assistant-use-by-daypart-150x150.png)
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
Industry Reputations [CHART]
![Industry Reputations [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/11/Industry-Reputations-150x150.png)
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
Online Reviews & Ratings [INFOGRAPHIC]
![Online Reviews & Ratings [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Online-Reviews-Infographic-150x150.jpg)
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
Mobile Notification Benchmarks [CHART]
![Mobile Notification Benchmarks [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/02/Mobile-Notification-Benchmarks-150x150.png)
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
What Viewers Associate With Super Bowl Ads [CHART]
![What Viewers Associate With Super Bowl Ads [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/02/super-bow-ads-associations-150x150.jpg)
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
Consumer Ratings Of Industries & Sectors [CHART]
![Consumer Ratings Of Industries & Sectors [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/Consumer-Ratings-Industries-Sectors-150x150.png)
The restaurant and computer industries enjoy the best net perception among US adults.
Elements Of Successful Email Campaigns [INFOGRAPHIC]
![Elements Of Successful Email Campaigns [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/Email_Infographic_600x1600_Edit3-150x150.jpg)
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
When Restaurants Plan To Upgrade Their Technology
Many diners have still not encountered in-restaurant tech, but that will likely change as more restaurants provide tech-enabled options.
Social Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]
![Social Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/195075-150x150.gif)
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]
![Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/195082-150x150.gif)
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
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