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Important vs Well-Executed Restaurant Technologies [TABLE]

In a February 2018 survey of US internet users and restaurant executives by BRP (Boston Retail Partners) and Windstream Enterprise, restaurant operators met consumer expectations on only two factors: contactless/mobile payment, for which 32% of consumers valued it and one-third of operators offered it, and Wi-Fi availability (44% both valued it and offered it).

Consumer Trust By Industry [TABLE]

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

Voice Assistant Use By Daypart [TABLE]

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

Industry Reputations [CHART]

It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.

Online Reviews & Ratings [INFOGRAPHIC]

This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.

What Viewers Associate With Super Bowl Ads [CHART]

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

Consumer Ratings Of Industries & Sectors [CHART]

The restaurant and computer industries enjoy the best net perception among US adults.