It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
The restaurant and computer industries enjoy the best net perception among US adults.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
Many diners have still not encountered in-restaurant tech, but that will likely change as more restaurants provide tech-enabled options.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.