Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
B2B firms that sell online are getting more sophisticated about their efforts.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
Email on Acid surveyed 3,500 US marketing professionals worldwide and asked them if they use a fluid hybrid design or responsive email templates.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
Most small and medium-sized businesses based in the US still don’t have a mobile-optimized website.
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.