86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.