Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Reputation Management Statistics & Trends
e-Strategy Trends’ continually updated collection of reputation management trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Each day, one billion names are Googled.
In February, American Express found that 46% of US internet users it surveyed had turned to companies’ social media sites to vent their frustrations about poor experiences.
Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.