Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Reputation Management Statistics & Trends
e-Strategy Trends’ continually updated collection of reputation management trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Some 81% of internet users between the ages of 13 and 22 feel their peers share too much online.
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.
Honesty and authenticity are important attributes, particularly to Millennials.
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Only 1 in 5 marketers feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives.
High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.
This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.